Nikkei 🔒 »

The new processors, the M1 Pro and M1 Max, are 70% faster than the M1, its original self-designed silicon for Macs, and are the “most powerful chips Apple has ever built,” the company said.

At its third launch event of 2021 on Monday, the company unveiled a new MacBook Pro. The 14-inch model will be powered by M1 Pro, which has a graphic processing unit that is two times faster than the original M1 and bigger memory bandwidth. Meanwhile, the new 16-inch MacBook Pro will be equipped with the M1 Max chip that features an even faster GPU and larger memory bandwidth.

From Apple to Google to Tesla, tech companies are increasingly choosing to develop semiconductors in-house, giving them greater control over their supply chain and the ability to tailor chips for their specific products.

Intel processors had been the “brain” of Mac for years, but it started replacing them with its own chips last November, beginning with the launch of the M1-powered MacBook Air, 13-inch MacBook Pro and Mac Mini. The company continued the transition by introducing a new iMac desktop with an M1 chip in April and said it would take two years to fully move from Intel chipsets to its own.

More »