The Wall Street Journal got its hands on Cheesecake Factory’s 500-page operations manual, which includes 42 approved descriptive words for describing its cheesecakes »

  • Amazing
  • Baked
  • Chewy
  • Chocolatey
  • Chunky
  • Covered
  • Creamy

  • Crispy
  • Crunchy
  • Decadent
  • Delectable
  • Delicate
  • Delicious
  • Dripping
  • Drizzled
  • Extraordinary
  • Fabulous
  • Fantastic
  • Full
  • Gooey
  • Heavenly
  • Layered
  • Mouthwatering
  • Out of this world
  • Oozing
  • Light
  • Loaded
  • Rich
  • Scrumptious
  • Silky
  • Sinful
  • Smooth
  • Soaked
  • Soft
  • Sprinkled
  • Sweet
  • Swirled
  • Tart
  • Unbelievable
  • Velvety
  • Yummy
  • Yum-a-licious