The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase.
Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent).
What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.