The initial thought behind Baileys Irish Cream took about 30 seconds. In another 45 minutes the idea was formed. Baileys was like that for me. A decade of experience kicked in and delivered a great idea. It wasn’t as instant as it seemed. This is the story of its creation.
‘’What are we going to do about this bloody Irish brief?” I asked, testily, challenging my business partner Hugh to feel some pressure. I was annoyed by his ability to take things a great deal more calmly than I ever did. We’d only been in business together for a month and that alone, I thought, warranted a greater sense of urgency. We had families to support.
“What Irish brief?” he replied. We’d discussed it on Friday last, but Hugh was very good at switching off for the weekend. “IDV,” I reminded him, “International Distillers & Vintners. Its Irish company wants us to create a new drinks brand for export.” They hadn’t said what kind of drink, just that it should be alcoholic.